Ghosted Sales Opportunity

The anatomy of a successful follow-up email for a ghosted sales opportunity:

There are several sales techniques one should use on the previous call to ensure a follow-up call happens. Even when best practices are used, there will be times when an opportunity goes stale because the prospect doesn’t respond as agreed upon and ignores our follow-up calls.

It’s easy for these opportunities to be marked closed/lost or to become “orphans” in a sense.

Here’s one way to reheat a once-hot, now-not, sales opportunity.

1. Call and Leave a Voicemail
2. Send an email that agitates the pain/hot button/buying motive and sparks curiosity. Here’s an example that works for me:

Subject: Voicemail

Name:

I just left you a voicemail to see if your sales team is still over-relying on emails and not making enough outbound calls.

If that’s the case, I’d like to help you solve that, and I have some new solutions you may want to know about. Give me a call, or to avoid playing phone tag, book a call with me here:

(link to book a call)

Give it a try.

BONUS: After you left a voicemail and sent the email, give it 5-minutes and if no response, text them the same message.