B2B Sales Blog

Back to Blog Index

Cold Calling: How to Create Your Opening Value Statement

shutterstock 3

<span data-mce-type="bookmark" style="display:inline-block;width:0px;overflow:hidden;line-height:0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display:inline-block;width:0px;overflow:hidden;line-height:0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display:inline-block;width:0px;overflow:hidden;line-height:0;" class="mce_SELRES_start"></span>

Michael Pedone, Founder of the inside sales training company, SalesBuzz.com, breaks down how to create a winning opening value statement when cold calling.

The video includes an example of a common poorly written sales script opener and gives examples of how to create a winning opening value statement.

– Michael Pedone

Michael Pedone teaches inside sales teams how to pick up the phone and close business. He is the CEO/FOUNDER of SalesBuzz.com – An online sales training company.

Previous Post
How to Upsell Over the Phone

Next Post
What is the Ideal Daily Talk Time for an Inside Sales Person?

img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-rank-math-toc-block nav ol{counter-reset:item;}.wp-block-rank-math-toc-block nav ol li{display:block;}.wp-block-rank-math-toc-block nav ol li:before{content:counters(item,".") ". ";counter-increment:item;}@-webkit-keyframes spin{0%{-webkit-transform:rotate(0deg);}100%{-webkit-transform:rotate(-360deg);}}@keyframes spin{0%{-webkit-transform:rotate(0deg);}100%{-webkit-transform:rotate(-360deg);}}@keyframes bounce{from{-webkit-transform:translateY(0px);transform:translateY(0px);}to{-webkit-transform:translateY(-5px);transform:translateY(-5px);}}@-webkit-keyframes bounce{from{-webkit-transform:translateY(0px);transform:translateY(0px);}to{-webkit-transform:translateY(-5px);transform:translateY(-5px);}}@-webkit-keyframes loading{0%{background-size:20% 50%,20% 50%,20% 50%;}20%{background-size:20% 20%,20% 50%,20% 50%;}40%{background-size:20% 100%,20% 20%,20% 50%;}60%{background-size:20% 50%,20% 100%,20% 20%;}80%{background-size:20% 50%,20% 50%,20% 100%;}100%{background-size:20% 50%,20% 50%,20% 50%;}}@keyframes loading{0%{background-size:20% 50%,20% 50%,20% 50%;}20%{background-size:20% 20%,20% 50%,20% 50%;}40%{background-size:20% 100%,20% 20%,20% 50%;}60%{background-size:20% 50%,20% 100%,20% 20%;}80%{background-size:20% 50%,20% 50%,20% 100%;}100%{background-size:20% 50%,20% 50%,20% 50%;}}:root{--rankmath-wp-adminbar-height:0;}#rank-math-rich-snippet-wrapper{overflow:hidden;}#rank-math-rich-snippet-wrapper h5.rank-math-title{display:block;font-size:18px;line-height:1.4;}#rank-math-rich-snippet-wrapper .rank-math-review-image{float:right;max-width:40%;margin-left:15px;}#rank-math-rich-snippet-wrapper .rank-math-review-data{margin-bottom:15px;}#rank-math-rich-snippet-wrapper .rank-math-total-wrapper{width:100%;padding:0 0 20px 0;float:left;clear:both;position:relative;-webkit-box-sizing:border-box;box-sizing:border-box;}#rank-math-rich-snippet-wrapper .rank-math-total-wrapper .rank-math-total{border:0;display:block;margin:0;width:auto;float:left;text-align:left;padding:0;font-size:24px;line-height:1;font-weight:700;-webkit-box-sizing:border-box;box-sizing:border-box;overflow:hidden;}#rank-math-rich-snippet-wrapper .rank-math-total-wrapper .rank-math-review-star{float:left;margin-left:15px;margin-top:5px;position:relative;z-index:99;line-height:1;}#rank-math-rich-snippet-wrapper .rank-math-total-wrapper .rank-math-review-star .rank-math-review-result-wrapper{display:inline-block;white-space:nowrap;position:relative;color:#e7e7e7;}#rank-math-rich-snippet-wrapper .rank-math-total-wrapper .rank-math-review-star .rank-math-review-result-wrapper .rank-math-review-result{position:absolute;top:0;left:0;overflow:hidden;white-space:nowrap;color:#ffbe01;}#rank-math-rich-snippet-wrapper .rank-math-total-wrapper .rank-math-review-star .rank-math-review-result-wrapper i{font-size:18px;-webkit-text-stroke-width:1px;font-style:normal;padding:0 2px;line-height:inherit;}#rank-math-rich-snippet-wrapper .rank-math-total-wrapper .rank-math-review-star .rank-math-review-result-wrapper i:before{content:"★";}body.rtl #rank-math-rich-snippet-wrapper .rank-math-review-image{float:left;margin-left:0;margin-right:15px;}body.rtl #rank-math-rich-snippet-wrapper .rank-math-total-wrapper .rank-math-total{float:right;}body.rtl #rank-math-rich-snippet-wrapper .rank-math-total-wrapper .rank-math-review-star{float:right;margin-left:0;margin-right:15px;}body.rtl #rank-math-rich-snippet-wrapper .rank-math-total-wrapper .rank-math-review-star .rank-math-review-result{left:auto;right:0;}@media screen and (max-width: 480px){#rank-math-rich-snippet-wrapper .rank-math-review-image{display:block;max-width:100%;width:100%;text-align:center;margin-right:0;}#rank-math-rich-snippet-wrapper .rank-math-review-data{clear:both;}}.clear{clear:both;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}:root{--wpforms-field-border-radius:3px;--wpforms-field-border-style:solid;--wpforms-field-border-size:1px;--wpforms-field-background-color:#fff;--wpforms-field-border-color:rgba(0,0,0,.25);--wpforms-field-border-color-spare:rgba(0,0,0,.25);--wpforms-field-text-color:rgba(0,0,0,.7);--wpforms-field-menu-color:#fff;--wpforms-label-color:rgba(0,0,0,.85);--wpforms-label-sublabel-color:rgba(0,0,0,.55);--wpforms-label-error-color:#d63637;--wpforms-button-border-radius:3px;--wpforms-button-border-style:none;--wpforms-button-border-size:1px;--wpforms-button-background-color:#066aab;--wpforms-button-border-color:#066aab;--wpforms-button-text-color:#fff;--wpforms-page-break-color:#066aab;--wpforms-background-image:none;--wpforms-background-position:center center;--wpforms-background-repeat:no-repeat;--wpforms-background-size:cover;--wpforms-background-width:100px;--wpforms-background-height:100px;--wpforms-background-color:rgba(0,0,0,0);--wpforms-background-url:none;--wpforms-container-padding:0px;--wpforms-container-border-style:none;--wpforms-container-border-width:1px;--wpforms-container-border-color:#000;--wpforms-container-border-radius:3px;--wpforms-field-size-input-height:43px;--wpforms-field-size-input-spacing:15px;--wpforms-field-size-font-size:16px;--wpforms-field-size-line-height:19px;--wpforms-field-size-padding-h:14px;--wpforms-field-size-checkbox-size:16px;--wpforms-field-size-sublabel-spacing:5px;--wpforms-field-size-icon-size:1;--wpforms-label-size-font-size:16px;--wpforms-label-size-line-height:19px;--wpforms-label-size-sublabel-font-size:14px;--wpforms-label-size-sublabel-line-height:17px;--wpforms-button-size-font-size:17px;--wpforms-button-size-height:41px;--wpforms-button-size-padding-h:15px;--wpforms-button-size-margin-top:10px;--wpforms-container-shadow-size-box-shadow:none;}.subscribeBox{background:#e46754;padding:50px 20px;padding-top:30px;}.wrapper_b h3{font-style:normal;font-weight:500;font-size:28px;line-height:125%;text-align:center;color:#fff;font-family:helveticaneuelt std cn;}.wrapper_b h5{font-style:normal;font-weight:500;font-size:16px;line-height:150%;text-align:center;color:#ffece2;font-family:helveticaneuelt std cn;margin-top:-5px !important;margin-top:-5px !important;max-width:200px;margin:0 auto;width:100%;}._form-thank-you{font-size:16px !important;line-height:150% !important;text-align:center !important;color:#fff !important;font-family:helveticaneuelt std cn;max-width:210px !important;margin:0 auto;margin-top:10px !important;width:100% !important;}#_form_609DAB1045234_ ._form-thank-you{font-size:16px !important;line-height:150% !important;text-align:center !important;color:#fff !important;font-family:helveticaneuelt std cn;max-width:210px !important;margin:0 auto;margin-top:10px !important;width:100% !important;}#_form_609EA38AD34D0_ input#email{background:#e46754 !important;border:1px solid #ffb18a !important;color:#fff !important;}