Cold Calling on Mobile Phones: Is it Worth It?

Should you cold call a B2B prospect on their cell phone? Michael Pedone shares his thoughts and strategies.

Cold calling a B2B prospect on their cell phone can be tricky. On the one hand, you can reach them in real time, but on the other, you may be perceived as intrusive or unprofessional. It’s important to weigh both pros and cons before deciding whether or not cold calling a B2B customer on their cell phone is smart.

The Pros of Cold Calling on Mobile Phones

The most significant advantage of cold calling a B2B prospect on their mobile phone is a greater chance of reaching them in real-time. This means you don’t have to rely solely on email, which can take days to get a response or even go unanswered.

Additionally, when you call someone directly, it shows that you are confident and serious about getting them as a customer. This could help build trust with your prospect and make them more likely to consider your company further.

The Cons of Cold Calling on Mobile Phones

On the other hand, there are certain drawbacks associated with cold calling prospects on their mobile phones. For starters, it can come off as intrusive if you call during an inconvenient time or if they were not expecting a call from your company. Additionally, many people view calls from unknown numbers as spammy or untrustworthy—which could lead to your message being ignored altogether. This is why it’s essential to learn how to leave a sales voicemail that will generate a callback.

Conclusion:

In conclusion, cold calling a B2B prospect on their cell phone can be an effective way to reach them in real-time compared to emailing them; however, some drawbacks should be considered before deciding to do so.

Ultimately, it comes down to understanding who your target audience is and what strategies they may prefer/respond best to when contacted by sales reps looking for new customers/clients.

With this knowledge, the VP of Sales can decide whether cold-calling mobile phone prospects are worth pursuing for their team.

– Michael Pedone

Michael Pedone is the founder of SalesBuzz.com: A phone Sales Training Course that Reduces Turnover, Increases Pipeline, and Shortens Sales Cycles.