New School Cold Calling with Michael Pedone

Jeffery Gitomer: Our guest this week is Michael Pedone, CEO and Head Instructor at SalesBuzz.com.

Michael is an expert in all forms of prospecting and he loves to discuss cold calling, where it’s been and where it’s going.

In this episode, Michael describes his new formula for cold calling and why you shouldn’t be afraid to pick up that phone ever again!

On today’s show…

• 7:19 – Why do people not love what they do?
• 8:11 – What are the challenges of outbound sales?
• 13:17 – Michael maps out his perfect sales process
• 17:51 – “I look at sales a lot like fishing, you probably don’t have to win every phone call. You just have to win more than you’re winning now.”
• 18:57 – The biggest mistake salespeople make during cold calls

– Michael Pedone

Michael Pedone teaches outbound sales teams exactly what to say to get sales conversations started with hard to reach decision-makers. He is the CEO/FOUNDER of SalesBuzz.com – An online sales training company.